V2MOM Framework¶

V2MOM (Vision, Values, Methods, Obstacles, Measures) is a strategic planning methodology developed at Salesforce by Marc Benioff.

Overview¶

V2MOM provides a structured approach to strategic planning by defining:

Component	Description	Example
Vision	What you want to achieve	"Become the #1 customer success platform"
Values	Guiding principles	"Customer First", "Innovation", "Trust"
Methods	How you'll achieve the vision	"Expand enterprise sales", "Launch mobile app"
Obstacles	Challenges to overcome	"Market competition", "Technical debt"
Measures	How you'll track success	"Revenue growth", "Customer retention"

Document Structure¶

{
  "$schema": "https://github.com/grokify/structured-goals/schema/v2mom.schema.json",
  "metadata": {
    "id": "V2MOM-2025-001",
    "name": "Company Strategy 2025",
    "owner": "CEO",
    "period": "FY2025"
  },
  "vision": "Become the leading platform for strategic planning",
  "values": [
    {
      "name": "Simplicity",
      "description": "Make complex planning accessible"
    }
  ],
  "methods": [
    {
      "name": "Launch self-service platform",
      "description": "Enable customers to create plans without consulting"
    }
  ],
  "obstacles": [
    {
      "name": "Market awareness",
      "description": "Low brand recognition in target market"
    }
  ],
  "measures": [
    {
      "name": "Monthly Active Users",
      "baseline": 1000,
      "current": 2500,
      "target": 10000,
      "unit": "users"
    }
  ]
}

Go Usage¶

import "github.com/grokify/structured-goals/v2mom"

// Create a new V2MOM document
doc := v2mom.New("V2MOM-2025-001", "Company Strategy", "CEO")
doc.Vision = "Become the leading platform for strategic planning"

// Add values
doc.Values = append(doc.Values, v2mom.Value{
    Name:        "Simplicity",
    Description: "Make complex planning accessible",
})

// Add methods
doc.Methods = append(doc.Methods, v2mom.Method{
    Name:        "Launch self-service platform",
    Description: "Enable customers to create plans without consulting",
})

// Validate
errors := doc.Validate(v2mom.DefaultValidationOptions())

Structure Options¶

V2MOM supports three structural approaches:

Flat Structure¶

All components at the same level:

{
  "values": ["Value 1", "Value 2"],
  "methods": ["Method 1", "Method 2"]
}

Nested Structure¶

Methods nested under values:

{
  "values": [
    {
      "name": "Value 1",
      "methods": ["Method 1a", "Method 1b"]
    }
  ]
}

Hybrid Structure¶

Mix of flat and nested:

{
  "values": [
    {
      "name": "Value 1",
      "methods": ["Method 1a"]
    }
  ],
  "methods": ["Standalone Method"]
}

Best Practices¶

Keep Vision concise - One sentence that inspires
Limit Values to 3-5 - Focus on what truly matters
Make Methods actionable - Specific, time-bound actions
Be honest about Obstacles - Acknowledge real challenges
Use quantifiable Measures - Numbers you can track