Business Model Canvas¶

The Business Model Canvas (BMC) follows Alexander Osterwalder's 9-block structure for describing, designing, and analyzing business models.

Overview¶

The BMC provides a visual chart with elements describing a firm's value proposition, infrastructure, customers, and finances.

9-Block Layout¶

Key Partners	Key Activities	Value Propositions	Customer Relationships	Customer Segments
Key Resources		Channels
Cost Structure			Revenue Streams

Example with Content¶

Business Model Canvas Example

Structure¶

type BusinessModelCanvas struct {
    Metadata             Metadata
    CustomerSegments     []CustomerSegment
    ValuePropositions    []ValueProposition
    Channels             []Channel
    CustomerRelationships []Relationship
    RevenueStreams       []RevenueStream
    KeyResources         []Resource
    KeyActivities        []Activity
    KeyPartnerships      []Partnership
    CostStructure        []Cost
}

Example¶

bmc := canvas.NewBusinessModelCanvas("bmc-1", "SaaS Platform")

bmc.CustomerSegments = []canvas.CustomerSegment{
    {ID: "cs1", Name: "Enterprise", Size: "$10B TAM"},
    {ID: "cs2", Name: "SMB", Size: "$5B TAM"},
}

bmc.ValuePropositions = []canvas.ValueProposition{
    {ID: "vp1", Description: "Unified platform for team collaboration"},
}

bmc.KeyResources = []canvas.Resource{
    {ID: "kr1", Name: "Engineering Team", Type: "human"},
    {ID: "kr2", Name: "Cloud Infrastructure", Type: "infrastructure"},
}

// Render
c := canvas.NewBMC(bmc)
d2Output, _ := render.Render(c, render.FormatD2, render.BMCOptions())

Rendering¶

The BMC renders natively to SVG in Osterwalder's nine-block layout (no external tooling required), or to D2 for further processing:

// Native SVG — stylized nine-block canvas
svgOut, _ := render.Render(c, render.FormatSVG, render.DefaultOptions())

// D2 — for the d2 toolchain
d2Out, _ := render.Render(c, render.FormatD2, render.BMCOptions())

To convert D2 to SVG with the d2 CLI:

d2 bmc_example.d2 bmc_example.svg

Examples¶

See examples/canvas/bmc/ for complete examples.